Final Round of the “E-Break: Igniting Digital Talents 2025” Competition

On December 23, 2025, the Final Round of the competition “E-Break: Igniting Digital Talents 2025” was successfully held at the University of Transport Technology (UTT). The event aimed to promote creativity, enhance practical skills, and foster the application of digital technologies in the fields of E-commerce and Digital Communication.

Attending the event on behalf of the University were Dr. Nguyen Van Lam – Vice Rector, Dr. Chu Thi Bich Hanh – Vice Dean in charge of the Faculty of Business Administration, along with representatives of relevant units, the Youth Union, the Student Union, lecturers, and a large number of students. Representing the sponsors were leaders and representatives of partner brands including Olada, Truong Food, Biluxury, Cwell, and Oceanity E-commerce Agency.

Dr. Nguyen Van Lam – Vice Rector of the University – delivering a speech at the Final Round

University leaders presenting flowers to sponsoring partners

The competition was organized by the E-commerce Club under the Faculty of Business Administration. After several preliminary rounds, the Organizing Committee selected eight outstanding teams to advance to the Final Round. At this stage, teams presented their project ideas, communication strategies, and implementation plans before the judging panel, while also participating in Q&A sessions to demonstrate their analytical thinking, presentation skills, and teamwork capabilities.

Throughout the competition, the teams showed strong preparation, creativity in problem-solving, and innovative approaches closely aligned with real-world market demands and current digital business trends.

After careful evaluation, the Jury awarded the following prizes:

Champion: Five Firefly
First Runner-up: Five Innovators
Second Runner-up: Ngũ Tinh Tấn Số and Memory Team
Potential Award: Union, Ngũ Hành Sơn, The Ocean Gaze, Phoenix

Winning teams received awards and gifts from sponsoring organizations, along with valuable opportunities to exchange experiences and gain practical insights from enterprises operating in the digital commerce sector.

The “E-Break: Igniting Digital Talents 2025” competition served as a meaningful academic and professional platform, enabling students to showcase creativity, enhance professional competencies, and strengthen their readiness for the digital economy. At the same time, it contributed to strengthening collaboration between students, the University, and enterprises in the development of high-quality human resources for the digital era.