UTT Students Gain Hands-on Experience at the Workshop “Livestream in E-commerce”

On March 27, the Division of E-commerce – Faculty of Management, University of Transport Technology (UTT), in collaboration with Oceanity Company Limited, organized a workshop themed “Livestream in E-commerce,” attracting a large number of students.

The program was organized to equip students with practical knowledge and skills in livestreaming—one of the prominent trends in today’s e-commerce sector. Through the workshop, students not only learned how to build an effective livestream session to attract viewers but also had the opportunity to directly practice in a simulated real-world environment.

The highlight of the program was the “hands-on livestream” activity, where student teams developed their own scripts, organized content, and went live as hosts. From presentation style and delivery to audience interaction, the teams demonstrated thorough preparation, creativity, and enthusiasm.

Dr. Chu Thị Bích Hạnh – Dean of the Faculty of Management speaking at the event

The outstanding efforts and ideas of the teams were recognized with awards from the partnering enterprise, contributing to encouraging students’ spirit of learning and creativity.

Beyond knowledge acquisition, the workshop also provided students with opportunities to network with enterprises, gain practical experience, and orient their career development in the field of e-commerce.

The program concluded in a vibrant atmosphere, leaving strong impressions and inspiration for participating students, while affirming the University’s role in linking training with practice and enhancing the quality of human resources in the digital transformation era.